AI Insights · Timothy · April 2025
Top Free-to-Play iOS Games in Belgium: Q1 2025 Performance
Explore the performance trends of the top free-to-play iOS games in Belgium during Q1 2025, with insights on downloads, revenue, and active users.
In the first quarter of 2025, Belgium saw intriguing trends in the performance of the top free-to-play games on the iOS platform. According to Sensor Tower data, these games exhibited varying patterns in downloads, revenue, and active users.
Block Blast! from Hungry Studio maintained a consistent download rate throughout the quarter, starting at around 24.4K and gradually declining to 8.9K by the end of March. The active user base showed a similar pattern, peaking at over 404K mid-quarter before dropping to about 307K.
Township by Playrix experienced a steady decline in downloads, starting at 13.8K and decreasing to 3.1K by March's end. Revenue fluctuated, reaching a high of approximately $36K at the quarter's start and ending at $28.5K. Active users followed a similar trajectory, dropping from 32.8K to 23.8K.
Color Block Jam from Rollic Games showed a significant increase in both downloads and revenue. Downloads surged from a mere 118 at the beginning to 4.7K by the end of March. Revenue reflected this growth, climbing from $41 to over $10.3K.
Roblox by Roblox Corporation saw a decrease in both downloads and revenue. Starting with 7.2K downloads, the numbers dipped to 3.2K. Revenue also saw a sharp decline from over $101K to just $1.6K.
Finally, Word Search Explorer® by PlaySimple Games Pte Ltd experienced a steady increase in downloads, peaking at 12K mid-quarter before settling at 4.3K. Revenue saw moderate growth, ending the quarter at $154, while active users increased significantly, reaching over 17K.
For more detailed insights and data, visit Sensor Tower's platform.